Here we discuss market trends, give marketing and business advice, and write instructions on how to conduct proper gaming market research.
9.18.2023
We have compiled some interesting data about the market share of various game engines. In this article we will use technologies data from SteamDB and a custom revenue estimation algorithm to explore the PC game engine landscape. So without further ado, let's jump right in!
9.12.2023
We've put together an infographic that explores the Steam gaming market in 2023
7.23.2023
Reviews have traditionally been used as a quick way to gauge game sales on Steam. We know reviews aren't the best way to estimate sales, but it's still important to know what makes people write a review for your game, since reviews are an important factor on which the success of the game itself depends.
5.31.2023
When they hear the word marketing, most developers think of buying ads and sending keys to YouTubers, but they completely ignore market research, the first and the most important part of marketing.
5.13.2023
In this article, we'll explore several methods of estimating game sales on Steam. At the end, we will come to an algorithm that estimates sales and revenue much more accurately than the review based approach.
01.20.2023
Currently, the only way to estimate Steam game sales is using reviews. Review based estimations can show a trend, but are not very accurate at estimating individual game sales, as sales/review ratio can vary wildly between games.
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